Wonderwall: From Dream to Reality

Started in 2019 with the slogan “Art Changes Life,” Wonderwall offers a unique platform that blends the life experiences, knowledge, and artistry of individuals across different fields into compelling, creative content. It’s also a company that plans, produces, and sells products based on these creative ventures. Wonderwall envisions itself as a bridge between dreams and reality, and sometimes as a world in itself.

TIN collaborated with Wonderwall to ensure that their brand reflected this philosophy, handling the early build-up and branding of the platform. This project was a powerful showcase of TIN’s directing capabilities. Wonderwall is not just an educational program—it’s a platform that delivers inspiration through creative methods. We focused on maximizing creativity and used black as the primary color, serving as a frame that highlights the individuality of each artist involved.

Our editorial designs were meticulously crafted from the planning stage, with personalized designs and color palettes that amplified the unique characteristics of each artist. This approach helped every collaboration shine while communicating Wonderwall’s philosophy and direction clearly.

Wonderwall’s platform has worked with prominent artists such as Hwang Jung Min, Gong Hyo Jin, Ha Jung Woo, Yoo Byung Jae, Jin Goo, Giriboy, Pink Sweat$, Zion.T, 10cm, Song Minho, Danny Koo, and Dok2. Through these collaborations, Wonderwall has established itself as a platform that respects and enhances the creativity of its artists, aligning perfectly with its core values of creativity and inspiration.

In 2022, Wonderwall secured 25 billion KRW in investment, fueling its expansion. The company achieved over 40 billion KRW in revenue in 2023 and is now preparing for an IPO in 2024. This remarkable growth underscores the strength of Wonderwall’s vision and the success of its creative and business strategies.

Client - Wonderwall
Project - Creative Direction, Brand Identity, Graphic Design, Merchandise Design