We design how they move, respond, and build relationships with the world.
We design how they move, respond, and build relationships with the world.
We design how they move, respond, and build relationships with the world.
We focus not on mere continuity, but on resonance. Not just presence, but impact. We create systems that allow brands to operate and evolve on their own.
Our work is not about outpacing the competition. It’s about helping brands see the world through their own lens and express that perspective through culturally resonant language.
We hold deep respect for those who’ve changed the world. And like them, with a rebellious spirit, we question what is taken for granted, and uncover ways for brands to break through existing structures.
Team
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Hayoon Donna Kim
Founder / Creative Director / Artist
Tim H. Lee
Chief Business Officer
Jisu Irene Hong
Chief Operating Officer
Misun Kim
Designer
Collaborations


