Raymond, a new brand under Artmonster, is an American Style Restaurant scheduled to open in July 2023. With a focus on culinary excellence and unparalleled customer service, Raymond is poised to become a compelling and memorable brand in the restaurant industry.

At the heart of the brand identity is Raymond's striking logo that captures the essence of an American Style Restaurant. The American flag's iconic star motif and vintage-inspired logo evoke nostalgia for America's 80s past while also infusing it with a modern appeal. The star element taken from the American flag serves as a powerful visual statement of the brand's connection to American culture. A carefully selected vintage-toned blue and red color palette adds timeless elegance to the logo. Additionally, this combination of warm and soothing colors of blue and red reinforces the American theme and creates a welcoming and comfortable atmosphere for customers within the restaurant.

The logotype utilizes a simple font that conveys a sophisticated and modern feel, blending in perfectly with the star emblem, while stylish typography & pixel art add a modern twist to the overall design.

Client - Artmonster
Project - Creative Direction, Copywriting, Brand Identity, Packaging