Be silent and fully accept, Staysilent

The Staysilent project conducted in 2022 is a CREATIVE DAO (Decetralized Autonomous Organization) BRAND that communicates through everyday life. We worked on two projects with Staysilent: [branding direction] and [art direction]. Through brand direction, we came up with new beauty business items, names, and strategies, and through art direction, we created differentiation that transformed the beauty market from a red ocean into a purple ocean. In addition, we have solved various concerns and problems of startups through various consultations.

In two months of brand direction, we developed Staysilent's naming, items, and brand strategy. Staysilent reawakens the silenced parts of everyday life and tells stories about these parts. By adding Staysilent's unique mood with various voices, we are creating a new wave. Pieces of daily life become stories through ‘THEME’, and these stories are expressed in the form of ‘PRODUCT’. Through the brand Staysilent, fandoms communicate stories about their daily lives and savor them while reminding them of the underbelly of their daily lives.

In one month of art direction, we studied the form of a package that could differentiate us in the red ocean beauty market and created a structure that did not exist before. It is a collectible package that combines minimalism and maximalism with a poster and a product, and expands the possibilities of the campaign. We also developed various graphic assets such as brand BI, website, Instagram, and marketing sources.

Client - Staysilent
Project - Creative Direction, Copywriting, Brand Identity, Packaging