The project led by TIN started with the client’s initial idea of selling Jeju specialties under the name Jeju Vibe. However, we expanded this concept into a broader narrative with the unique name STUFFS FROM ISLAND™. Instead of focusing solely on regional products, we transformed it into a brand that conveys the feeling of escaping to a mysterious island beyond everyday life. STUFFS FROM ISLAND™ is based on an imaginary island, offering unique products and stories that transport customers to a place of escape and relaxation. These products are designed to bring excitement simply by experiencing them, offering more than just a purchase, but a unique sensory journey.

The symbol expresses the connection between nature, the island, and STUFFS FROM ISLAND™ in a distinctive and meaningful way. Featuring a minimalistic bird silhouette inspired by vast natural landscapes, it visually represents the brand’s promise to deliver the beauty and relaxation of this mysterious island to customers worldwide. The soft pink color chosen for STUFFS FROM ISLAND™ evokes serene moments of nature, complementing the brand’s natural concept while adding elegance and tranquility to the overall aesthetic. This color invites customers to experience the peaceful rest and healing that this mysterious island offers.

Client - Jeju Vibe
Project - Creative Direction, Naming, Brand Identity, Photography Direction, Packaging