The Benny’s Pet branding project captures the emotional essence of film, telling the story of Benny and a 30-year-old senior dog as the main characters. It evokes a heartwarming and touching narrative, reminiscent of a scene from a movie. The logo uses a serif typeface to emphasize a classic and trustworthy feel. The color palette is centered around dark khaki, creating a warm and calm atmosphere overall. This choice of colors conveys the comforting and stable presence of an old friend, just like the senior dog.

One of the key elements of the branding is an illustration of a rough, energetic dog running with its fur flowing in the wind. This illustration captures the lively and dynamic nature of the dog, symbolizing our hope that even as our pets age, they will remain healthy and active. The overall design, with its warm tones and delicate details, visually expresses the emotional story while conveying the brand’s essence.

This project positions Benny’s Pet not just as a dog supplement brand, but as an old friend. It aims to offer customers an emotional and unique experience, leaving them with fond memories of their time with their dogs, and establishing Benny’s Pet as a brand that shares in those cherished moments.

Client - Bennys Pet
Project - Creative Direction, Brand Identity, Packaging