This project, led by TIN, aims to transform Jeju Vibe from a local brand selling Jeju regional products into a global fresh food brand. We reinterpreted Jeju Vibe in a modern way, moving away from conventional Jeju-related product designs, creating a brand that is authentic and appealing to customers worldwide. Jeju Vibe connects with customers through a newly established brand strategy, a thoughtfully crafted name and logo, an intuitive website, and compelling storytelling that vividly conveys the island and its nature. These elements are further enhanced by capturing the essence of Jeju through photography.

The symbol uniquely and meaningfully expresses the connection between nature, the island, and the concept of STUFFS FROM ISLAND™. It features a minimalist bird silhouette, inspired by the vastness of nature, serving as a visual reminder of the brand’s promise to bring the beauty of Jeju and its tropical paradise to a global audience. The soft pink color chosen for STUFFS FROM ISLAND™ evokes the serene sunsets of Jeju and the delicate sensations that bloom across the island. This soft pink not only complements the brand’s natural concept but also adds elegance and tranquility to the overall aesthetic, offering customers the soothing relaxation and healing associated with Jeju’s natural beauty.

Client - Jeju Vibe
Project - Creative Direction, Naming, Brand Identity, Photography Direction, Packaging