A brand that aims to inspire and influence people of all ages, Essential Vits is a brand that explores the natural and instinctive, yet artificial and rational nature of humans and the variety of planets on which they belong (their values, diverse creatures and environments are as diverse as there are humans). , is built around the idea of unpredictability.

[Green for youth, youth for future.], as the title and slogan of this project, perfectly captures this duality and led the concept of ‘identity’ that delicately balances these elements. This gave birth to the “Essential Vits” logotype, which is structurally classic, strong, yet futuristic and delicate.

Expected to be founded in 2023, the brand will educate, motivate and inspire volunteer advocates of Essential Vits to unleash their capabilities as creators of their own lives.

Client - Essential Vits
Project - Creative Direction, Copywriting, Brand Identity, Packaging